Privacy Policy

At AF Associates we are dedicated to safeguarding and preserving your privacy when visiting our site or communicating electronically with us. We strictly adhere to the Data Protection Act 1998, Privacy and Electronic Communications (EC Directive) Regulations 2003 and the General Data Protection Regulation (GDPR) 2018. This Privacy Policy, together with our terms of use, provides an explanation as to what happens to any personal data that you provide to us, or that we collect from you.

Personal Data is data that identifies you or can be used to identify or contact you, and typically includes name, address, telephone number, email address, date of birth and billing and credit card information.

Although we have implemented strict measures in line with data protection legislation to protect your personal data, including using data encryption, we cannot guarantee the security of the data that you transmit to us, and any transmission is at your own risk. AF Associates will not be held liable for adverse consequences that result from you transmitting data.

For the purpose of the Data Protection Act 1998 our data controller is R M Bell, AF Associates.

1. Website Data Security

We take the safety of your data very seriously, so to ensure that your data is kept secure during transmission our website uses SSL certificates that encrypts all information sent by you to us and from our website to you.

2. Information We Collect

In operating our website, and LMS we may collect and process the following information about you:

2.1 Anonymous information

Anonymous statistical information about your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, weblogs and other communication data.

2.2 Submission of forms

Information that you provide by filling in forms on our website, such as when you register on the site, make a purchase, request information or subscribe to our monthly e-newsletter.

2.3 Communication

Information provided to us when you communicate with us for any reason.

2.4 Purchases

Information provided to us for the purposes of delivering online training to you which has been purchased by you, or for you by a third party.

Please note that:

If you make a purchase our third party payment provider may require additional personal information. This information, which is required to process your payment, is not collected or stored by us. We do not store credit or debit card details nor do we share customer details with any 3rd parties, unless it is for the purpose of delivering the product or service you have purchased. During the payment process you will be able to read the payment providers privacy terms.

3. Tracking Technologies

Technologies such as cookies, beacons, tags and scripts are used by us to gather information to provide statistical information regarding the use of our website. Such information will not identify you personally, it is statistical data about our visitors and their use of our site. It’s purpose is to verify login status, improve customer service, provide data on trends, track visitors movements around the website, detect and deter fraud all with the aim or providing visitors with a safe, positive experience when using our website.

Similarly to the above, we may gather information about your general internet use by using a cookie file. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and the service that we provide to you.

All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular parts of our website.

4. Storage and Use of Your Information

The information that we collect and securely store relating to you is primarily used to enable us to provide you with the products and services that you have purchased. Details of how we use your information is as follows:

4.1 ‘One working day access’ order

To enable your order to be completed successfully and your training account to be setup, your name, email address and telephone number will be used for the purpose of enrolling you on the course/s you have purchased, emailing you your access details and providing any required tutor support. We are not responsible for the actions of the product supplier in relation to data protection, however we have viewed their privacy policy to ensure compliance with GDPR legislation.

4.2 ‘Immediate access’ order

To enable your order to be completed successfully and your training account to be setup, your name, email address and telephone number are stored securely by us. Your name and email address are used for the purpose of setting up your training account, enrolling you on the course/s you have purchased, emailing you your enrolment details, providing tutor support and maintaining your training records. Your telephone number is only used for the purpose of contacting you regarding your purchase or providing support.

4.3 Awarding organisation accredited courses

If you are undertaking an online course accredited by an awarding organisation, we are required to collect additional personal information for the course provider, in the form of date of birth and address. This is to enable the course provider to apply for your certificate from the awarding organisation and is not used for any other purpose.

4.4 Information requested

4.4.1 To provide you with information that you request relating to our products or services we will securely store your name, email address and telephone number. Your information will be deleted three months after your engagement with us ceases, unless you become a customer.

4.4.2 To send our monthly e-newsletter we will store your name, email address and company, but only when you have consented to receive the newsletter.

4.5 Contractual commitments

To enable us to meet our contractual commitments to you.

4.6 For accounting purposes

To enable us to maintain accounting records as required by law.

4.7 Notifications

To notify you about any maintenance or down time of our website, or LMS

4.8 Contact

We will only contact you when:

4.8.1 You are a customer requiring advise or guidance relating to our products and services

4.8.2 You have provided consent for us to do so

4.8.3 We are sending you information you have requested

4.8.4 We are introducing you to our products and services and seeking consent to store your information

5.0 Advertisers

Please be advised that we do not reveal information about identifiable individuals to our advertisers but we may, on occasion, provide them with aggregate statistical information about our visitors.

5. Disclosing Your Information

5.1 We may disclose your personal information to third parties:

5.2.1 Where we sell any or all of our business and/or our assets to a third party.

5.2.2 Where we are legally required to disclose your information.

5.2.3 To assist fraud protection and minimise credit risk.

6. Third Party Links

You mind find links to third party websites on our website. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

7. Managing Your Personal Data

7.1 Right of access

You have the right to access the data that we hold about you. Should you wish to receive details that we hold about you please contact us using the contact details below.

7.2 Right to be forgotten

You have the right to request that we delete all the data that we hold about you. On request we will delete all your data within 30 days.

7.3 Right to object

You have the right to prohibit the use of your data for certain purposes.

7.4 Right to rectification

You have the right to have incorrect data we hold about you corrected and incomplete data completed.

7.5 Right of portability

You have the right to request personal data we hold about you in a format that you are able to move, copy or transfer it to another IT environment, e.g. in csv format.

8. Contacting Us

We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us at